January 31st, 2018 Don Packett
Forget Uberising. LEGOrise your business.
Last week I found an old box of LEGO in a box in my garage. It still contained all the necessary ingredients (the box with a picture of the end result, the instructions and, of course, all the pieces). As a self-proclaimed completionist, I felt the urge and duty to build this once again. Which I did. After an hour I had the perfect rendition of a LEGO Batmobile. It was beautiful. I excitedly showed my wife, presenting it with an accompanying backstory and next Bat-adventure it would take. She was enthralled (not really, but go with me here). For that day I walked around feeling well-accomplished, and the Batmobile sat displayed in the lounge for all (both of us) to marvel at. It was a beautiful thing. Which got me thinking…
As much as I love the concept and personal usage of Uber, if I hear one more keynote speaker, CEO or any other business leader talk about “Uberising” their business, I may throw something at them. Uber has done an amazing job at linking the do-er with the need-er, facilitating transactions between them with great efficiency. So too have Airbnb and so many others. But this leaves Uber and their cronies as the heroes of the story.
My question is: Why shouldn’t the user, you, be the hero? So while “Uberising” is certainly one business model, my feeling is that organisations need to consider who the real heroes need to be: You and I. LEGO has certainly done this. Here’s a basic recap of my Batmobile story:
- I obtained a set of tools and instructions
- By viewing the end result in its glory (on the front of the box), I felt the need to replicate it myself
- I followed the instructions using the tools that were provided
- Hey presto! Look at what I made!
To be fair, I didn’t actually make it. I didn’t even have to think or work too hard to do it. I merely assembled it, but the overwhelming sense of accomplishment was something that no-one could take away from me. I did this. I made this. LEGO’s goal is for me to buy it, make it, and buy some more so that I can make some more. Fulfilling my sense of accomplishment over and over again. It worked.
For years I’ve been speaking to audiences about the ever-growing DIY mentality. How not only do we want to create our own things, but the opportunity to do this is far greater than ever before, because we have the wonderful world of the internet to access, in order to learn.
LEGO facilitates that DIY mentality amazingly well. What’s more, you don’t have to remove yourself from what they’ve given you. You have a picture, instructions and the pieces. They have your full attention from start to finish.
To put this into a business context: You have your end result of the picture (or the Victory Condition as we like to call it), the instructions (strategy) and the pieces (tools).
These are the core building blocks we’re using to develop LeadrSpeak. LeadrSpeak is an online platform that helps turn managers into leaders, giving them the tools necessary to deliver messages to their teams which are relevant, timeous and memorable. Not only has our POC produced phenomenal feedback, but, more importantly, it produced better speakers. Better leaders. High fives to us.
Why should you care about this?
Well, are you giving your staff or clients LEGO-esque tools, which gives them that sense of accomplishment, while still achieving your strategic goals?
Posted by Don Packett
Leader of my Free World • MC • Comedian • Legacy-buster • Eco-lover • Bird-chaser • Wannabe farmer • Curator of doideas.org