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8 Tips for making effective presentations

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November 19th, 2019 Richard Mulholland

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We believe that if we can reset what you think you know and make you question some of the things you accept as normal, you can then make the right decisions when you create presentations, rather than just doing what Smith in Business Development did last week. Old Smitty (and your boss, and your co-workers and your subordinates) has set the presentation bar pretty damn low. Let’s smash that bar, shall we?

1. Know Your Objective

Write out your objective. Big. Challenge it. When you’re happy with it, move on. Remember there are two parts – what you want to communicate, and what you want the audience to do.

2. Content Development

Grab your Post-Its, and write out (one thought per Post-It) what content you THINK could form a part of your presentation. We call this the idea vomit stage – where you’re just trying to get it all out of your head and into a form you can work with. Once you’re dry, move on.

3. Anti-Spam

Let’s cut stuff down. Look at all the Post-It’ed ideas, and (with each one) ask yourself does this idea help me achieve my objective? If yes, awesome. If no (and, really be honest here) scrunch it into a little ball and throw it across the office/plane/bathroom. This is how you reduce the amount of spam and unnecessary information. And it’s fun!

4. Get A Flow Going

Order your Post-Its into a logical, flowing story (are we having a great time, or what?!) based on our presentation blueprint. Then add some metaphors and sub-stories. Add some flavour! Also, if new ideas pop into your head, pop ‘em on a Post-It! And if an idea you thought you’d need becomes irrelevant, chuck it. This process is pretty fluid (the only thing that doesn’t change is your objective).

Do you want to download our Presentation Blueprint?

5. Talk To Yourself

Talk yourself through the Post-Its – work out what you’re going to say at each point. Get the content in your head, as well as how you’ll deliver it. If things feel off, or you struggle to get from one point to another, tweak the structure. Do this a few times, until it flows nicely, and you’re feeling all comfortable.

By this stage, your presentation is ready, and you should be happy to deliver it. In fact, if you had to do it in 5 minutes, you’re ready! Now we make it stronger, by adding some visual aids. VISUAL • AIDS

6. Building Your Slides

Finally! Time to open PowerPoint! Build your slides around your structure. You know what you want to say, so find the best images off the net (heard of Google?) and get them onto your slides. Add a little text – just enough. Make sure it all looks professional, none of your images are distorted or blurry. If you use clip art, we shall reach out of your device and slap you. Also, make sure the text is big enough, and readable.

7. Rehearse!

Rehearse again. Talk (out loud) through your presentation with the slides, so you know where the changes happen, and how to segue between them.

8. Go And Be Awesome!

Presentations should be fun. To deliver and to receive. The tips above are what’s going to take you from ‘everyone else’ to ‘like nobody else’.You’re going to start having more fun, and making more money.

Posted by Richard Mulholland

A motorbike riding, boardgame playing, punk rocking, kung-fu fighting, kettlebell swinging, business running, microphone abusing inked-ellectual gentleman. And Missing Link founder.

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