THERE ARE TWO KINDS OF STORIES IN SALES:

Yours, And those that matter.
Most sell the first. Few sell the latter.

The first can make you famous, but it’s the latter that’s going to get them to sign on the dotted line. Exceptional salespeople know that the only story worth telling is your customer’s. And what’s the cost to your sales targets and growth if you’re not selling the right story? Well, everything. It will cost you everything. There’s no presentation sexy enough, or CRM robust enough, or a sales brochure strong enough to save a salesperson from a pitch that sells the wrong story.

HERE BE DRAGONS: A SALESPERSON’S SECRET WEAPON TO WINNING DEALS AND PITCHING WITH CONFIDENCE

Learn the proven, tested and iron-clad sales narrative action framework that’s helped countless companies and sales teams outperform their competitors. Forget about your less-than-awesome sales incentives, pizza Tuesdays and incessant bell ringing; discover the real superpower behind powerful sales narratives. The one that most salespeople search for their entire careers but never find. It’s yours now. All 181 pages of it.

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