In a can or in your email, nobody likes spam! (the one exception to the rule being a Monte Python reference I fear will lose many of you).

What is spam?

With content, like with email, spam is stuff you didn’t ask for, don’t need and definitely don’t want. When it arrives in your inbox, you immediately hit DELETE. When it happens in a presentation – the audience switches the heck off. The problem is one of relevance – the benefit of what you’re presenting is not usually obvious to your audience.

Here’s a quick thing to chew on:

Your audience are the ones who hold the purse strings, make the decisions, put projects into motion and get to either agree or disagree with you, the presenter. So, who is a presentation really about? (Here’s a hint – not you).

You need to work out a few things:

• Why do they need to hear what you’re saying
• How will this benefit them?

If you can’t work out one or both of these two questions – don’t bother getting on stage. If you can, make sure you build the entire presentation around the answers to these two points, coming back to them constantly, and you’re going a long way to making things happen in your favour.

Learn to make effective, relevant and spam-free presentations in our BOREDOM SLAYERS PRESENTATION SERIES.