October 10th, 2018 Don Packett
The Boredom Slayers Roadmap
When it’s all about getting to know your audience and delivering content that will drive them in a specific direction, you need a roadmap. This is Missing Link’s Boredom Slaying roadmap that we use every day to structure our content. And now you can, too.
Step 1: Give them a reason to care
Why would your audience be interested in your preso if your content doesn’t affect them? You wouldn’t watch a movie if you didn’t like the trailer.
Step 2: Give them a reason to believe
Now the audience is invested, but why should they believe that you have the key to unlock solutions?
Step 3: Tell them what they need to know
Now you’ve got to give them the facts. What do they need to know? Get out those nitty gritties and help them understand the journey to reach the next step.
Step 4: Tell them what they need to do
Get ready for the climax… Tell your audience what to do with all this new information! Do they need to apply, follow, sign up for, read ext.
Ready to give it a try?
Posted by Don Packett
Leader of my Free World • MC • Comedian • Legacy-buster • Eco-lover • Bird-chaser • Wannabe farmer • Curator of doideas.org