This policy sets out how Padded Cell – Missing Link (Pty) Ltd (“Company,” “us,” “our,” and “we”), situated at Shop 2, Showrooms on Leslie, Cnr William Nicol Drive and Leslie Road, Fourways, 2055, South Africa, may use collected personal information that any user (you) provides, or that we collect about you when you visit our website at (the website) or any sub domains thereof, enter, or apply to enter into an agreement with us, (query/purchase a product) and you agree to be bound by it.



Padded Cell – Missing Link (Pty) Ltd determines the purposes and means of the processing of your personal information and is the responsible party for this website which refers to this privacy policy.



All our activities are based on stringent, ethical principles and we are committed to protect the privacy of all visitors to our website. For this reason, the way in which we collect and store information is dependent on how you use our website and related services.


Various technologies may be used on our websites in order to improve them, make them more user-friendly, effective and secure. These technologies may lead to personal information being collected automatically by us or by third parties on our behalf. Examples of such technologies are cookies, pixel codes, flash cookies and web analytics.


A visit to our websites results in personal information that is sent from your browser to our server. This personal information makes it possible to optimize our services and improve your experience on our websites. The personal information is automatically collected and stored by us or by third party platforms on our behalf. This personal information can include, in particular, the following:

  • the user’s IP address
  • the date and time of the visit
  • the referral URL (the site from which the visitor has come)
  • the pages visited on our website
  • information about the browser used (browser type and version, operating system, etc.)



We will only process your information if it is adequate, relevant and not excessive for the purposes set out below:

We will use your personal information for purposes relating to your agreement or relationship with us or our services; example: to notify you regarding the status of your project.

If you have provided us with your personal information in relation to a promotion, event, (social media) application, etc., we may send you emails or other messages/ notifications which relate to the service you have requested. 

We may use personal information collected about you to enhance and update our current personal information records.

If you contact customer service, we will use your personal information (including your contact history) so that customer service is able to process your request and provide you with the best service possible. 

If you have given us your personal information during the sale of a service, we will inform you about similar products and services. We may also contact you to ask for your feedback after the sale of a service. In case of an interrupted sales process we will send you a reminder. You can immediately unsubscribe from any of these notifications at any time at no cost by clicking on a link in the corresponding e-mail or other message (see further below in clause 7).

We may contact you via the contact details provided by you (including per regular mail, e-mail, SMS, telephone, direct messaging or any other electronic means) for marketing, advertising and opinion research purposes of the Cultovation Group, meaning that your information will be shared with other companies within the Group. This includes for example information related to products of the Cultovation Group, e-commerce activities, special offers, promotions as well as information on location updates and changes and all local and international activities of the Cultovation Group.

In order to be able to contact you with information which is of special interest for you, your overall interaction with Padded Cell – Missing Link and the Cultovation Group with it’s subsidiaries (such as but not limited to your usage behaviour on Missing Link’s website, in Missing Link’s locations, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with us on social media will be combined, analysed and used). We may provide your contact personal information to Cultovation Group for marketing, advertising and opinion research purposes. In section 7 you can find information on your rights, for example on how you can unsubscribe, withdraw your consent and/or correct your personal details. We may use your personal information to comply with our governing regulatory bodies or other rights and obligations and in general to carry out any other reasonable business operation considering our business and the relationship between the parties.



One of our core principles is that we will treat your personal information with care and confidentiality. We will not sell or share your personal information to third parties. We will  only share your personal information with third parties (i) as set out in this policy; (ii) if required by law; or (iii) if you have consented and/or requested it.

We will share your personal information for purposes of (i) with the following third parties: another company within the Cultovation Group, where we can justify the sharing from a business operations point of view; any financial payment system we may use in order to generate invoices for payments; regulatory and governmental authorities, ombudsmen, or other authorities, including tax authorities, where we are requested by them to do so.


Where we use service providers and personal information operators working on behalf of Padded Cell – Missing Link, these third parties are granted access to the personal information they require in order to carry out the particular service. The service providers and personal information operators are contractually obliged to treat all personal information in the strictest confidence. It is also contractually forbidden for them to use the personal information in any other way other than required. The necessary steps are taken to ensure that our service providers and the operators working on behalf of Padded Cell – Missing Link protect the confidentiality of your personal information. These services may for example include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc.

We will also share your personal information with employees who need access to it in order to fulfil their employment duties. The same confidentiality principles that apply to third party service providers will also apply to employees, who are bound by Non-Disclosure Agreements.



We will retain your personal information in terms of our retention policies and the applicable laws.

If we keep your personal information longer than is strictly necessary for purposes of this agreement, we will either de-identify your personal information, or keep it for research or statistical purposes only.

During the period of retention, we will continue to implement reasonable and appropriate security measures.

If you provide us with personal information via our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide the requested information, various customer benefits may not be available to you. In certain cases, only those individuals that have submitted the necessary personal information to us will be able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website. As transparency and fair play, are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your personal information. These options may include displaying and editing your personal information online. It may also be possible to unsubscribe at any time from services or delete user accounts or to receive information about the personal information held.



All marketing material that Padded Cell – Missing Link and the Cultovation Group sends to you that for instance contain a newsletter or marketing content, include the option to unsubscribe to the receipt of the marketing material, by following the relevant instructions in the communication.


All marketing material that Padded Cell – Missing Link and the Cultovation Group sends to you for instance contain a newsletter or marketing content, include the option to obtain and update your relevant personal information through the marketing material, by following the relevant instructions in the communication.



We take reasonable appropriate technical and organisational measures to protect personal information against accidental or unlawful distribution, destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of personal information over a network, and against all other unlawful forms of processing and misuse.

We make use of electronic and computer safeguards such as firewalls and data encryption. We have physical and electronic access control to our buildings and information. We only authorise access to information to those employees and operators who require it to fulfil their designated responsibilities, who are bound on a contractual basis to uphold and adhere to all of our confidentiality agreements.

We will report any security breach to both the Regulator and the individuals or companies involved and take immediate action to remedy the situation.



Our website provides you with Social Plugins from various social networks. If you choose to interact with a social network, your activity on our website will also be made available to social networks such as Facebook, Instagram, LinkedIn and Twitter. 

If you are logged in on one of these social networks during your visit to one of our websites, the social network might add this information to your profile. If you are interacting with one of the Social Plugins, this information will be transferred to the social network. In case you do not want a personal information transfer, please log off on your social network before you use our website.

We cannot control this personal information collection and personal information transfer via the Social Plugins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal information, what rights you have and how you can achieve satisfactory privacy settings.



We offer location-enabled services within our website. If you use our website, such as (Google Maps), the companies that provide these services may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You can generally enable or disable your location services in your device or browser settings. 

We use the Google Maps service to assist you in finding Padded Cell – Missing Link. To facilitate this, we load an image from Google Maps, saving the route, personal information and map image on our server.

During the period of retention, we will continue to implement reasonable and appropriate security measures.



The web analytic services on our website are provided by Google Analytics ( This means that when you visit our website, a cookie by Google Analytics will be stored on your computer or mobile device, except when your browser settings do not allow for cookies (see clauses 3.1.2 above). 

This further means that when you visit our website, the web analytics personal information described above in clause 3.1– including the “click-stream personal information”, the personal information from “web beacons and tracking links” and information stored in Google Analytics’ cookies – will be sent to Google Analytics for analysis for and on behalf of Padded Cell – Missing Link.

Google Analytics acts as an agent to Padded Cell – Missing Link, which means that Padded Cell – Missing Link solely determines the purposes for which the personal information is being used and that Google Analytics will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that Padded Cell – Missing Link is the “responsible party” and Google Analytics the “operator”. 



Our website uses re-targeting technologies. This enables us to show our visitors, who were already interested in our products, advertisements from us on partner websites. We believe that the display of a personalised, interest-based advertising is more interesting for our users than advertising that does not have a personal connection.

We also work with other companies (including but not limited to those mentioned in Clause 9) who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our website, your interaction with our communications and including advertising.(Refer to clause 3)

Re-targeting technologies analyse your cookies and display advertisement based on your past surfing behaviour. For further information on cookies, please refer to clause 3 of this privacy policy.



If you have any questions about the processing of your personal details or about our privacy policy you are welcome to contact us. You can send an email to or call us on (086) 127 464 between 9am – 5pm (SAST) on weekdays. 



Padded Cell – Missing Link is committed to the fundamental principles of privacy and personal information protection. We therefore regularly review our privacy policy in order to keep it up to date and compliant with privacy and personal information protection principles and the law. This privacy policy may be changed from time to time in order to keep pace with (i) new developments and opportunities relating to the Internet; (ii) our business operations and (iii) also to stay in line with prevailing legislation. Changes to the policy will be publicised on our website along with an updated version of the privacy policy.



We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.



By using our website and/or various hosted platforms, you hereby consent to our privacy policy and agree to its terms stated herein.

© 2021 Cultovation Group © 2021 Missing Link (Pty) Ltd

Privacy Policy  | Cookie Policy

 © 2021 Missing Link (Pty) Ltd



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