Authors: Chip Heath and Dan Heath

We all have new ideas with the best of intentions of getting them across the line. Wanting to implement change is never the issue, making said change actually happen is the hard part.

So why is creating lasting change in your company such a challenging task? Why does it seem there is such resistance to behavioural change in your team?

Using lessons from the book, Switch: How to Change Things When Change is Hard by Chip and Dan Heath, this talk will teach your team that that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine! By understanding this, your team will learn to find and implement shortcuts that make change easier and ultimately your business better.

Coaching Video