Purple Cow

Author: Seth Godin

You may have a great business, you may have great people, you may have great products. However, often greatness is not enough. They need to be remarkable. This talk, inspired by Seth Godin’s great book Purple Cow, will give your team a new lens on what matters to the very people you need talking about you.
Every business today has the opportunity to “go viral”. Increasingly, this no longer happens when they make an advert worth sharing, but when they do something cool worth talking about. Every one of your people are capable of kickstarting this. They just need permission

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