(100% real footage of Aristotle persuading someone in ancient Greece – filmed on android)
Aristotle is the founder of Western rhetoric as we see it today. He observed that in ancient Greece, public speaking was a crucial skill for anyone who wanted to succeed in politics, business, or any other area of public life. He also noticed that effective communication involved more than just speaking clearly and articulately – it required an understanding of how to persuade and influence an audience.
He knew that no matter how brilliant your ideas are, if you can’t convince others of their value, you might as well be shouting into the void.
This is where the secret techniques come in. Aristotle sought to uncover the art of persuasion and determine the exact elements that would be required in ones communication to persuade anyone. Read on to see the three secrets to becoming instantly more persuasive.
(Logos or as we call it “Head”)
Logos, or “head”, is the intellectual brainpower behind persuasive communication, using logic and reason to win hearts and minds.
It’s the “head” because it uses critical thinking, evidence, and reasoning to appeal to the audience’s intellect. By using facts, statistics, and expert opinions, logos helps build credibility and persuade the audience to agree with the speaker’s point of view.
The average corporate presentation is FULL of logos. A massive overload of information, but its missing the other two… now onto Pathos!
(Pathos or as we call it “Heart”)
Pathos, or “heart”, is the emotional force that tugs at our heartstrings and motivates us to take action.
This is the appeal to our emotion. You need to create that emotional connection on a deeper level. We always get people to start the writing of their speech with the heart. By using powerful stories, vivid language, and evocative imagery, pathos can elicit a range of emotions, from joy and hope to fear and anger, and motivate the audience to take action.
We end of with Ethos!
(Ethos or as we call it “gut”)
Ethos, or “gut”, is the emotional connection and trustworthiness a speaker builds with an audience, using their own credibility and character to persuade.
This is the appeal to authority. Essentially, its how much does the person you’re communicating with trust you.
Head, heart, and gut or logos, pathos and ethos. The three secrets to persuading anyone, and trust us, you want to start persuading. You want that sale? You want that promotion? You want that discount? Trust Aristotle’s tried and tested formula and bring these three techniques together to gain an incredibly unfair persuasion advantage.
Want to see exactly how to bring these three together?
You’re going to want to watch this: