
AN UNFAIR ADVANTAGE.
THE PERSUASIVE SALES TRAINING YOUR COMPETITORS DON’T WANT YOU TO KNOW ABOUT.
Your salespeople are intuitively good. You hired them for a reason. But intuition only gets you so far.
Train your sales team to leverage human-to-human sales techniques based on behavioural psychology and master the art of sales persuasion, conversation and negotiation.
We smash through the stereotypical standard of sales training and focus on what really matters – the psychology of human behaviour and buying patterns. The Unfair Advantage: Sales Mastery Course is crafted into six pre-recorded modules, supported by three personal coaching sessions led by Rich Mulholland as an optional add-on. Each module focuses on intentional sales techniques that draw from the behavioural psychology behind sales best practices. Equip your team with an arsenal of sales tools that don’t only work, but are unrivalled when it comes to the competition.
ALL GREAT SALES START WITH POWERFUL CONNECTIONS
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UNFAIR ADVANTAGE SALES MASTERY SERIES OVERVIEW
Tap into the industry-leading strategies behind what it means to sell like a pro, including:
- A library of six pre-recorded training sessions (valid for one year)
- Live online 60-minute personalized coaching sessions with Rich Mulholland as an optional add-on
- A resource library including six summary and activity sheets to help you contextualize the training content
- Adaptive learning material
Online content overview:

MODULE 1: MASTER THE MEETING
Learn how to perfectly structure and master a 30-minute meeting (online or in-person). Discover how to stick to the ideal agenda and control the meeting even when the ball’s in your client’s court.

MODULE 2: SALES PRESENTATION FRAMEWORK
Meetings without action don’t mean much in terms of revenue. Discover the fundamentals and tools of sales presentation and how to create the proper framework to structure your sales presentations.

MODULE 3: EMOTIONAL VS RATIONAL DECISION MAKING
Humans make emotional decisions and rationalize them with logic. Learn how to use behavioral psychology and decision-making to leverage the unfair advantage within your customer engagements.

MODULE 4: TALKING NUMBERS AND DATA
Numbers and data can be highly effective tools, but only if delivered effectively. Learn how to communicate big ideas and even bigger data in a way that speaks to your prospects and aligns with their buying behavior.

MODULE 5: PRICING STRATEGIES
In sales, we often tiptoe around pricing. Teach your team to embrace pricing dos and don’ts and replace compromise with confidence. Teach your team how to present prices and make deals by understanding the psychology of pricing and how to leverage it to support buying behaviors.

MODULE 6: CONVERSATIONAL PRESENTING
Discover what it means to present using questions and prompts to achieve core objectives. In this module, your team will learn to leverage conversational presenting skills to create meaningful connections with customers and their core needs.
The Unfair Advantage: Sales Mastery Series isn’t just about talking the talk. After you’ve worked through the six modules, as an optional extra, your team will pow-wow with Richard Mulholland during three 60-minute live online coaching sessions. In these sessions, your team will contextualize the training material and learn how to implement them into their roles. The sessions are driven by each unique team, their industry-specific questions, and their unique presentation styles.
Don’t settle for mediocrity when you were built for sales mastery. Start shattering goals and building your bullet-proof sales team today

MEET THE PROGRAM CREATOR
RICH MULHOLLAND
Founder: Missing Link – Presentation Powerhouse
Official trainer of TED Fellows
Goalcast presentation viewed over 21M times
Author: Boredom Slayer
Built a six-figure speaking business… That’s in Dollars yo!
Spoken in 46 countries over 6 continents
Delivered 5 TEDx talks and 1 TED talk
Your clients won’t fall for the same old sales pitch (and neither should you).
Invest in yourself or your team for as little as $USD299 per user to access the program content. We also offer team discounts!
$USD1799 per personalised online coaching session with Rich Mulholland.
Do you prefer learning in real-time instead of pre-recorded sessions? Alternative options include six live online training sessions and three online coaching sessions with Rich. More up your alley?
Enquire about our additional options here.

Read Here Be Dragons in the meantime!
Read the book that started it all!
People have the wrong perception of sales and their role in it. This book will change that and give them the tools to level themselves up.
Get your preview here!
HERE BE DRAGONS
BOOK PREVIEW
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WHAT OUR CLIENTS SAY
“The missing Link team is simply amazing. They have just the right mix of strategy, creativity and professionalism. The word ‘impossible’ doesn’t exist in their vocabulary. I can’t recommend them highly enough!“
Jenny Kostova
Group Executive Marketing
AYO Technology Solutions
“In a word-Brilliant!” Rich and the team at Missing Link have put an enormous amount of time and energy into creating a unique, open and candid program. The journey is thought-provoking, challenging and rewarding. Rich openly shares his many years of exposure, generously giving away tips and secrets. Simply a master teacher of “Lead Loud!“
Allan Edmunds
Airline Pilot
Keynote speaker
Philipp Hartmann and Michael Caito
Featured in Phillip Hartmann’s Dadicated Podcast
START SELLING LIKE IT’S NOBODY’S BUSINESS!
Enquire here and give your sales team the Unfair Advantage.