One quick Google search and every website will tell you about the importance of understanding your audience. Of course, they’re not wrong, but what does that actually mean? Sure, inserting relatable phrases can engage and motivate a crowd, but motivation is fleeting. Here’s the thing: you can’t truly know your audience – ever; and that’s a good thing.
When it comes to presenting, we’re talking to the people who want their presentations to engage their audience and drive them to a decision before they even drop the mic. Here’s how: