Let’s cut the fluff—most sales techniques you’re taught are boring, outdated, and about as useful as a screen door on a submarine. If you want to stand out, stop selling and start telling. Yep, the secret sauce to sales success is storytelling. Why? Because people don’t buy products—they buy outcomes. They buy feelings. They buy stories.
The Customer is the Hero (Not You)
You’re not the star of this show; your customer is. Every sale is a story, and your job is to cast your client as the hero and position yourself as the guide who helps them win the day. Here’s the kicker: they don’t care about your features or your process—they care about what your product can do for them. Frame your pitch around their challenges, dreams, and that sweet, sweet victory you’re helping them achieve.
Sell the Destination, Not the Plane
Nobody wakes up wanting to buy your product. They want the result. You’re not selling a SaaS platform; you’re selling time savings. You’re not selling consultancy services; you’re selling confidence in their business decisions. Paint the picture of life with your solution and make it irresistible.
Practice Makes Profitable and Close with Confidence
Sales is a performance, and every great performer rehearses. If you (or your sales team) aren’t practicing your pitches until they’re as natural as breathing, you’re leaving deals on the table. It’s not just about saying the words—it’s about owning the moment. You need to know when to listen, when to push, and how to close with confidence.
But let’s be real: mastering this takes more than just winging it. You need training that sticks, techniques that work, and stories that sell. That’s why we highly recommend getting you and your team some training. There’s a few good options but we’re putting up our hand because if presentation training were an Olympic event, we wouldn’t just show up—we’d take home gold, every time.
