It would be best if you were asking “How do GREAT presentations start?”. Honestly, why on earth would you want to deliver anything short of great?!

In a world where people in the market for boring are spoilt for choice, delivering a great presentation can make you truly remarkable. So, how does it start?

Writing the narrative.

Before putting pen to paper, please remember, memorize, and meditate upon these 10 words…

…what’s big in your world is not big in theirs!

You must understand (and accept) this truth. Now can we put pen to paper? Well no. . . Not yet.

(Give A Shit Tank)

Everyone in your audience has a G.A.S. tank and at the very beginning, it’s very low if not bone-dry empty. Your job at the start is to fill it just enough to get them to stick around and hear what you have to say. You have to get them to care!

To do that you can use this pretty rad three-word formula:

CLARITY + CURIOSITY = GAS

To create a curiosity gap right at the start of your presentation, you need to spark an itch in your audience’s brain—one that only you can scratch with what you’re about to share.

Julian Shapiro’s Novelty Levers are key here. First, he ensures you understand the topic, then he either delivers something counterintuitive, uses elegant articulation, or invokes shock and awe.

It’s simple: say what they aren’t thinking, say what they aren’t already saying, say it differently, or drop something that widens their eyes and makes them sit up.

These shifts from their current worldview create that curiosity gap. Combined with their interest in the topic, this approach fills up their G.A.S. tanks. If you skip straight to the G.A.S.-depleting information, your audience might not care about the content and will ultimately stop listening to your great idea (this is not great if you need them to do something).

Now we could walk you through every step of how we’ve trained top execs, leaders, and keynote speakers to craft killer narratives that captivate audiences worldwide. But, honestly, that sounds like A LOT of typing from me, it’d take forever and be a bit of a snooze fest for you to read through… BUT WAIT!

We have just the thing ready and waiting for you!

Our online academy just got a major upgrade with this bad boy! If you want to learn how to master the art of writing a great narrative in two freaking hours… then this is the place to be!

Just try it!