All of us at some point in our life, have heard the story of the girl in red carrying a basket with bread and good intentions, the path she shouldn’t have taken, a voice that wasn’t grandma’s and a warning she ignored. You know the story and if you are in the parenting phase of your life it’s probable that you have shared this story with your little ones. Why? Because the story of Little Red Riding Hood, taught us the valuable lesson of stranger danger and listen to your parents encased in an engaging, intriguing and memorable story about a little girl in a red cape, her grandma and a big bad wolf.

From the start, that’s how we learned what mattered, through stories. And there is a reason why: neuroscience shows that when we hear facts, only the language centre lights up. When we hear stories, the brain fires as if we’re living the experience.

According to Harvard Business Publishing, facts are up to 20 times more likely to be remembered when they’re wrapped in a story.

👉 Source: Harvard Business Publishing — What Makes Storytelling So Effective for Learning?

And yet somewhere along the way we forgot that truth.

We replaced the wolf and the woods with bullet points and charts, then wondered why no one was listening, or why nothing stuck.

Every timeless story has a clear purpose, its “X.” We’ve been speaking about this for a few weeks now. WATCH HERE. 

For Little Red Riding Hood, it was stranger danger.

For The Boy Who Cried Wolf, it was credibility once lost is gone.

For The Tortoise and the Hare, it was slow beats showy.

Each message is simple, emotional, unforgettable and repeatable.

Your presentation needs the same clarity.

Before you build slides, ask:

• What is the X of this presentation. What’s the one thing my audience must remember?
• What emotion will make them feel it?
• Can they see themselves in the story I’m telling?

Because if your audience doesn’t feel the danger, tension, or victory in your message, it won’t survive the meeting. That’s why your quarterly update, your pitch, your proposal vanishes as soon as the call ends, not because your idea isn’t strong, because it isn’t told as a story worth remembering.

But, this doesn’t have to be your story, you have the opportunity to change this.

In just three hours, our StoryTelling Masterclass will teach you how to:

• Turn dry updates into stories people repeat.
• Use metaphors and moments to make complex ideas instantly clear.
• Build stories that make people feel before they act.

Because the truth hasn’t changed since we were kids:

Facts fade. Stories stick.

👉 Stop being forgettable. Start telling stories that stick.

Book your CPD-accredited workshop →

The end…

…Or the beginning.

You choose 😉