Most professionals don’t have a communication problem. They have a clarity problem.

We confuse the amount of info we share, with impact – thinking that saying more makes people care more. Spoiler alert! It doesn’t!

It just makes them tune out faster.

Ever left a meeting where everyone nodded and then nothing happened? That’s the proof.

The painful truth:

When you bury your idea in detail you’re not showing how smart you are, you’re hiding the very reason people should care.

The sooner they care about your message, the faster their brains decide, “I get it, let’s make it happen.”

SO HOW DO YOU GET PEOPLE TO BUY IN ON WHAT YOU WANT?

Start with what’s at stake, not what you want to say.

• Most people open with their point. Persuasive communicators open with the problem that makes their point matter.

Example:

Instead of saying, “We need to change our reporting system,”

Say: “Right now, we spend 10 hours a week fixing data errors that shouldn’t exist.”

When you start with what’s at stake, people stop hearing your agenda and start feeling their urgency. That’s the switch that turns communication into persuasion.

If you are tired of people zoning out when you speak, or if you want to turn your presentations into something that moves hearts and opens wallets, we built a Persuasive Communication Masterclass