No One’s Buying? You’re Still Selling It Wrong
The world is not short on products. It is short on belief.
And right now, buyers are more skeptical than ever.
A 2025 Edelman Trust Barometer study found that only 30% of people trust business leaders to tell the truth. Trust in marketing messages is at an all-time low. Meanwhile, the average buyer now consumes 13 pieces of content before making a decision, according to Gartner. That means every slide, ad, and email is fighting for credibility before it even begins.
So when someone says “no one’s buying,” what they often mean is: “no one believes us.”
The real problem is not the market, it is the message
Recessions used to be about budgets.
Now they are about attention.
Harvard Business Review reports that companies who continue to communicate value during downturns outperform their competitors by more than 3:1 once recovery begins. Yet most teams still cut communication first. They polish their decks, lower their prices, and call it strategy.
The truth? People do not buy logic. They buy stories that make sense of risk.
If you cannot help your audience see themselves winning, they will wait. Waiting kills deals. Every “let’s revisit next quarter” is a failure of storytelling, not economics.
How the best communicators sell in 2025
They do not pitch features. They frame meaning.
They use urgency ethically, not desperately.
They align their message with the buyer’s story, not their own.
Research from the London School of Economics shows that narrative framing increases message recall by up to 22 times compared to facts alone. That is why stories move people when statistics cannot. It is also why AI cannot replace the human voice that connects data to desire.
When fear rises, the world looks for storytellers who can make sense of chaos.
That is what you are competing against. Not another product, but another story that feels truer.
Learn to tell the story that sells
If your team is still trying to sell harder instead of selling smarter, it is time to change the script.
Storytelling is not fluff. It is a performance multiplier that makes every message land with purpose and persuasion.
At Missing Link, this is what we teach.
The Storytelling Masterclass is where leaders, salespeople, and communicators learn how to build messages that buyers remember, repeat, and act on.
Because in 2025, the best story wins.
And it will not be written by chance.
