I’ve Spent 10 Years Coaching Leaders, managers, and Execs. And This Is the Most Common Mistake I See.

I have been in a lot of communication training sessions and I have probably seen this problem every time. There’s one thing they constantly miss: “Why should anyone care?”

Not because they’re careless but because they assume their title, their data, or their deck will do the heavy lifting.

It won’t.

If your message doesn’t immediately answer: “What’s in it for me?” then you’ve already lost them.

Your Team’s Not Ignoring You. They’re Drowning.

Let me put this in perspective:

• 💣 The average knowledge worker receives over 120 emails per day. That’s a full inbox before they even get to your town hall.

• 🧠 Only 21% of global employees are engaged at work. That means 4 out of 5 people you’re speaking to are mentally elsewhere.

• 💸 Disengagement costs the global economy $438 billion a year. That’s not abstract, that’s missed deadlines, strategy drift, and your best talent ghosting your leadership.

Still think another status update will fix it?

Here’s What Actually Works

The leaders who get results don’t just inform. They ignite.

They anchor every message in empathy, urgency, and meaning. They stop assuming people care and start giving them a reason to.

And yes — it’s a skill. One you can train. One you must train.

Because poor communication isn’t just a soft skill gap.
It’s a relevance-level threat.

Every vague update, every forgettable message?
If you don’t fix it, it remains a debt.
You keep cashing that cheque in disengagement, missed deadlines, lost trust, until it empties your leadership account.

Or you fix it.
A once-off investment (with us at least 😉), before it costs you everything.

That’s where our Masterclass comes in…

This 90-minute, high-impact session turns managers into leaders by teaching the psychology and messaging skills that drive action.

And for a LIMITED TIME you book now and get R20,000 off. Bonus, you get five free seats for the AI-for-Presentations seats. 

📅 Offer ends May 31.

👉 Book your spot now