People want to do business with people they like. Would you agree? Of course we do, we’re human beings!
Think about this for a second. You will always go to a restaurant where the waiters and waitresses either know you or have treated you kindly – even if the dinner is a tad bit expensive and the drive is a bit further.
We like to be liked! We want to hang around friends. So, it’s fair to say then that we really need to come across as likeable to our potential clients. But how?
(he’s not wearing a cape but he’s a fucking hero)
Dale Carnegie, a name synonymous with self-improvement and mastery of human relations. Born in 1888, this dynamo from Missouri transformed himself from a farm boy into a pioneer of success methodologies. Armed with an indomitable spirit and insatiable curiosity, Carnegie became a titan in the field of motivational speaking, shaping the lives of millions through his timeless principles.
Dale wrote the book How to Win Friends & Influence People, which is dubbed “The People Bible”. This literary juggernaut isn’t just a book; it’s a manifesto for those seeking the keys to unlock doors of opportunity. Carnegie’s pearls of wisdom, encapsulated in this timeless masterpiece, dissect the art of winning people over with finesse and authenticity. From the power of a genuine smile to the magic of remembering names, each chapter unveils secrets that transcend time, making it a perennial bestseller.
And we have turned it into a 15 minute talk you can deliver to your team, so that can start practicing those principles and making some friends out there – turning those potential customers into long-term clients.
Free coaching video and slide deck is ready and waiting for you this very moment. No excuses.
Plus! This is just part one.
Part two is all about influencing people so keep your eyes peeled for that!