You’ve got your content ready. You know what you want to say. But now, you ask yourself the question, “how do I represent this visually?”.

The jump between writing and designing can be quite daunting. Naturally, it can leave you frustrated and confused, with the overwhelming sense that you don’t know what you’re doing. The net result: Sucky slides, justified as “good enough”.

You? Good enough? Never! You’re better than that.

You’re not alone in this battle. Most people we work with experience the same thing. They’ll often say, “I can’t think in pictures” or “my brain just does not work like that”

Not true!

In fact, research in cognitive psychology has shown that the human mind predominantly thinks in pictures. According to a study conducted by the University of California, Berkeley, in which participants were asked to describe their thought processes, it was found that mental imagery plays a crucial role in cognition. The study revealed that when people think or recall information, their thoughts are often accompanied by vivid mental images.

Our minds frequently utilize visual thinking as a fundamental aspect of our thought processes. So, what we’re really trying to say is that the idea that ‘I just can’t think visually’ just aint true…

Okay, so now what?

Here’s one simple trick to use when this little untruth sinks into your brain: Find something you’re passionate about and use it as a bridge between your writing and you’re visuals.

Using favourite movies, hobbies, or interests as powerful visual metaphors to convey a message can be an effective way to engage and resonate with your audience. It helps make your message more relatable, memorable, and impactful.

You’re bringing people to your concept by simplifying it to something everyone knows or could easily understand. Meme culture is great with that. We use it all the time in our customers preso’s.

The trick is to start thinking about how to weave your favourite visual references into your content, during the writing phase.

This part is easy. You know your’ content better than anyone else, now spend some time figuring out how to wrap that content in a visual story. My personal favourite would be Star Wars analogies. 

We’ve seen our fair share of shocking side shows… slideshows we mean (not really). Most people aren’t trained to effectively design slides. The result is wasted time, money and energy and a disengaged audience. It’s terrible really.

So we built a course specifically designed to help you UnSuck Your Slides. It’s quick, cheap and easy (you don’t hear that combination of words used enough…at least not in the right settings).

You should BE BETTER – Check it out 👇 You can thank us later.