We’re living in the most self-absorbed era of human history. Algorithms on Instagram, Facebook, and TikTok, all know us better than we know ourselves. They serve up content that feeds our egos and keeps us scrolling. It’s all about ME, ME, ME and we love it!
Look around. Everything is personalized. We get ads tailored to our search history and recommendations based on our past likes We’re spoon-fed what we want to see to make us feel good, and it’s turning us into selfish creatures.
Now, don’t get me wrong. There’s a time and place for that kind of personalization. But when it comes to presenting—whether it’s pitching your startup to VCs, leading a team meeting, or selling your product to a customer—you’ve got to flip the script.
You’ve got seconds to grab your audience’s attention, and only minutes to keep it.
You need to stop thinking like a consumer and start thinking like a provider. What does your audience care about? What are their pain points? What solutions are they desperately searching for?
When you walk into that room, it’s not your story that matters. It’s theirs. You are not the hero rescuing them in their story…
