We’re living in the most self-absorbed era of human history. Algorithms on Instagram, Facebook, and TikTok, all know us better than we know ourselves. They serve up content that feeds our egos and keeps us scrolling. It’s all about ME, ME, ME and we love it!

Look around. Everything is personalized. We get ads tailored to our search history and recommendations based on our past likes We’re spoon-fed what we want to see to make us feel good, and it’s turning us into selfish creatures.

Now, don’t get me wrong. There’s a time and place for that kind of personalization. But when it comes to presenting—whether it’s pitching your startup to VCs, leading a team meeting, or selling your product to a customer—you’ve got to flip the script.

You’ve got seconds to grab your audience’s attention, and only minutes to keep it.

You need to stop thinking like a consumer and start thinking like a provider. What does your audience care about? What are their pain points? What solutions are they desperately searching for?

When you walk into that room, it’s not your story that matters. It’s theirs. You are not the hero rescuing them in their story…

This is why our battle-tested (and proven) Action Framework for creating impactful presentations starts with the “Reason to Care.”

People want to know right away: How does this affect me?

Consider these two scenarios:

  1. An ambulance passes by, and you think, “I hope they’re okay.” Then you go back to your game.
  2. An ambulance passes by, and you’ve broken your leg. Now, you urgently want to be in that ambulance.

The difference is clear: relevance makes people care.

If you’ve got a high-stakes presentation coming up, cut the crap about how awesome you are. Focus on your audience’s pain points and make it hit home. Keep it real and relevant.

If you do have a high-stakes preso on the horizon and you want to rather not gamble on it and guarantee a home run, I’ll let you in on a little secret deal we have running that ends this May. But shhhhh… there’s only four Golden Tickets left.

We’ll help you write and strategize your next high-stakes presentation and guarantee you the action and impact you’re looking for. Our track record allows us to be cocky 😜…so full money back guarantee.

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