Richard Mulholland, Founder of Missing Link recently presented his talk ‘Forward To Normal’ on the TEDx CapeTown virtual stage. Discussing how your business can adapt during an abrupt change and how Missing Link did just that.
The idea of ‘forward to normal’, is to not wait for things to go back to normal. There is no normal, there is only before, during and after. Missing Link’s world exists around live audiences and within 24-hours of the SA lockdown being announced, bringing with it the end to live events, our companies revenue went to 0%. All of our clients called in to postpone and cancel their events.