Have you ever stood before an audience that gives you absolutely nothing to work with? No tiny smirk or nod of approval – it sucks.
If they’re not giving you anything, they’re not getting anything out of your presentation. It’s a lose-lose situation and the real-life equivalent of scanning a phone call until it’s finished ringing.
It’s brutal. But it doesn’t have to be.
Their needs aren’t groundbreaking
Your audience wants the same core things despite the fast-evolving nature of communication and business landscapes.
So, what do they need? Your audience wants (and needs) an experience that’s valuable, worthwhile and helps them solve their business problems, as simple as that. For you, that means tapping into the right strategy, prep and delivery to meet those needs. In our blog, How to connect your presentation with your audience’s needs, we get into that. But let’s stick to what they’re getting out of it for now.
They’re getting a connection
We don’t mean your guest wifi password. Sometimes your presentations have the effect that you want on your audience, and sometimes they don’t. However, don’t write them off as failures because they didn’t turn out the way you wanted them to.
At times, all you can do is leave your audience better off than they were before, which means creating a connection and building rapport. It may not be the time for action now, but knowing how to build a great rapport will help you win your audience and gain their trust and connection in the future.
They’re getting your time
And you’re getting theirs. For any presentation to be successful, the audience needs to feel as if the meeting warrants their attention in the first place. At Missing Link, we refer to this as ‘filling up their gas tank.’
Unfortunately, most meetings start with empty tanks (ergo, zero reasons to care). So, before you sell them anything, you’ve got to buy their attention. Without a reason to care, your audience isn’t getting anything from the presentation, wasting everyone’s time. The reason to care is a critical part of the Care, Believe, Know and Do Action Framework. Once you’ve nailed the first part, you’re already halfway to boredom slaying.
They’re getting a message
Whether you know it or not, your audience leaves your presentation with a message. The goal is to make them go with your message and not a self-constructed one based on assumptions. Each presentation will leave your audience with an idea of what it’s like doing business with you and how it could solve their problems or not. By mastering the message, you’re taking control of the narrative and the message you want your audience to go home with. To ace the message, it’s important to to curate your information to fit the unique problems that only you can solve. All your competitors have an ideal client persona that hones into their specific pain points, but what is a unique problem that only you seem to notice (and solve)? Find that and you’ve hit gold.
Every presentation is written before it’s designed, before it’s delivered. Knowing how to master the message is the first step to ensuring that what your audience is getting out pours back into your business. Discover our battle-hardened “Missing Link Action framework” to refine and build your narrative that will ultimately engage your audience and lead them to action.